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An application needs to include an actual specimen(s) that shows exactly how the trademark is being used in commerce, compared to a drawing of the word itself. What is submitted will depend on whether you are requesting a trademark or a service mark.
When an item is used in commerce, the mark usually appears on the goods, container, or displays. If the company offers a service, the mark is used or displayed in advertisements and solicitation material. For a trademark, you need to submit tags, containers, displays, or photographs. Unacceptable items are invoices, announcements, order forms, bills, brochures, business cards, and letterheads. A proper specimen of a service include a sign, brochure, advertisement, business card, or photograph that describes the service, not just the name itself. |