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All applications require a drawing of the trademark as used in commerce.
The drawing must show how the mark will appear, such as in advertisements or product labels. One of the most important considerations is style. Just like copyrights and patents, the government will only protect what you submit. If a unique character set is used to type the mark, then only that specific print may be protected. If a standard font is used, then it is possible for somebody else to register a creative design.
What you submit will depend on the font. For example, if not drawn using standard characters, the application must include a digitized image of the mark, along with any colors. If color is used, a statement must be attached that identifies the shade, where each appears, and whether the color is part of the mark or just illustration. When nonstandard characters are used, a description of the mark must be included. All submissions require English or Latin translations. Drawing techniques: One mark per application Character Set Latin characters Roman/Arabic Numerals Punctuation Two/Three Dimensional markings Colors Motion marks Broken Lines to show placement on a product DPI scanning resolution Length and width in pixels |